Build by Tony Fadell book summary

Carles Carrera
11 min readAug 29, 2022

Great book where Tony Fadell shares his knowledge and advice on everything from product, marketing, management and business in general in parallel to his career evolution.

Lots of good knowledge and advice.

Here we go with my notes and comments.

Build a book by Tony Fadell

Products must transmit feelings. Products transform the individual who uses them: “This is a very personal object. It must be beautiful. It must offer the kind of personal satisfaction that a fine piece of jewellery brings. It will have a perceived value even when it’s not being used. It should offer the comfort of a touchstone, the tactile satisfaction of a seashell, the enchantment of a crystal.”

Always err on the side of too much, especially when you’re young. Do stuff, make mistakes, break things: “The only failure in your twenties is inaction. The rest is trial and error.” — ANONYMOUS. “But when you’re early in your career — and early in your life — the worst that can happen if you take big risks is probably moving back with your parents. And that is not shameful”. I failed on that I started with this philosophy well into my 30’s.

If you don’t have a goal it’s difficult to know where are you heading and how far are you: “The critical thing is to have a goal. To strive for something big and hard and important to you. Then every step you…

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Carles Carrera

www.carlescarrera.com | Writing mostly about what I learn from books about investing, business, marketing and life in general.