How to deal with copycats

Fuck you copycats. I hope you burn in hell, you mother fuc***s!!! … well this is what we all think but as you’d guess, it’s far from a solution.

Yes, we have been copied … again, and if you’re reading this, you’ve been also.

After the first rage, and desire to pick a plane and tell them something in the face I tried to calm myself and extract some conclusions. In the end any successful product or service will be copied and demonstrates flattery from the copiers. They love us. Thank you for the love mother fuc**s!. Sorry, did it again. I’ll stop curing. Promised.

• If a product/service is very good. It’ll be copied, no matter how you try to protect it. Example: GoPro dozens of fake cameras, Apple iPhone X.
• Competition is fierce and everybody wants your piece of cake.
• Don’t compete in price. Keep to your price tag. If their price is lower: a) Their product is inferior (like in our case) or b) They don’t know their real costs or c) Both
• Go ahead, keep innovating and they’ll be always one step behind. In fact they’re copycats with no imagination. Pioneers, leaders, run in front but do it with a big target on the back, while followers run behind throwing arrows, so if the pioneer wants to keep the leadership , she/he has to run faster and move a lot.
• If you don’t have enough ideas, stay close to your main customers. There are plenty of things to improve. Always. The world is in constant change and everything is yet to be improved and/or disrupted.
• Ship fast. Fast as hell. Don’t wait for perfection.
• And last but not least important … raise them the middle finger!!!. That’s my prefered part. You knew it. 😉