My book summary of $100M Offers

“How To Make Offers So Good People Feel Stupid Saying No” by Alex Hormozi

Alex Hormozi, the author describes the book as a means “to reliably turn advertising dollars into (enormous) profits using a combination of pricing , value , guarantees , and naming strategies”

The book covers:

1. Why you must not be a commodity in this marketplace .
2. Why you should pick a normal or growing market , and why niches get you riches .
3. Why you should charge a lot of money .
4. How to charge a lot of money using the four core value drivers .
5. How to create your value offer in five steps .
6. How to stack the value , deliver it , and make it profitable .
7. How to shift the demand curve in your favor using scarcity ,
8. How to use urgency to decrease the action threshold of buyers
9. How to strategically use bonuses to increase the demand of your offer How to completely reverse buyer risk with a creative guarantee .
10. How to name it in a way that resonates with your avatar .

“Make people an offer so good they would feel stupid saying no”