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Traditional car industry is dead

Carles Carrera
2 min readJul 5, 2019

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In fact they’re dead but still walking. The’re waling dead.

I’m sick of having to drive a vehicle so complicated, with so many moving parts, that burns dead dinosaurs to move ahead and not connected to the internet and not using 2019 technology.

We all have a supercomputer in our pockets, wrists and soon embedded in our bodies and we’re still driving those Mad Max movie machines that populate our roads?

So I made the mistake to test drive a Tesla model X($TSLA). What a mistake. It’s another world. It’s not a car it’s a transportation device for the year we live in.

I bumped from the Tesla Model X to my (quite good for the standards) BMW 3 Series Touring and I felt I was traveling back in time. Back to the XX century.

This was happeningat the very same time that I had an issue with my BMW, which they failed to solved as a premium brand they are, or they position themselves and the fact that my renting is expiring and I’m at the moment when I have to change car.

What should I do?

Ideally I would buy a Tesla. But the Model X is too expensive. About 100K. And the Model 3 is too small for my needs. I want to fit inside comfortably my paddlesurf board or a bicyle while still being able to drive my son to school. I’d have to wait for Model Y

Buy another BMW, Audi, etc… Nope, they’re expensive XX century machines that want to look like XXI century vehicles. They don’t know how to make…

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Carles Carrera
Carles Carrera

Written by Carles Carrera

www.carlescarrera.com | Writing mostly about what I learn from books about investing, business, marketing and life in general.

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